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| XSR Superboat Wins Top International Design and Innovation Award |
Southampton built luxury superboat triumphs over the Fiat 500, the current European Car of the Year, for top honours in the Transport category of the Condé Nast Traveller Innovation and Design Awards.
The XSR beat off competition from three cars (Fiat 500, the French Loremo and the VW Polo Blue Motion), two trains (Spain's AVE Train and Japan’s Nozomi N700), two push bikes (the French Velib and Momo City Bike) a motorbike (Philippe Starck's concept motorbike for Voxan) and an innovative cat's eye from Australia (the SolarLite).
The British superboat manufacturer, was presented with a prestigious design and innovation award last night for the XSR, the firm's iconic and ultra-luxury superboat.
The Condé Nast Traveller’s Innovation and Design Awards, which took place at a gala ceremony at Grosvenor Square, London on Monday evening, celebrate excellence in 10 categories ranging from Sustainability to Infrastructure. The XSR Superboat was selected in the Transport category that included other recent design achievements such as the new Fiat 500 and Philippe Starck's concept motorcycle for Voxan.
Other winners at the award ceremony included Heston Blumenthal for excellence in the Gourmet category and Chanel in Retail.
The top award was voted for by readers of the magazine after being shortlisted by a panel of experts including Jason Barlow, editor-at-large at Top Gear Magazine, Sir Nicholas Serota, director of the Tate Gallery and Loyd Grossman, the culture and food expert.
Commenting on the accolade, Ian Sanderson, XSMG World's Chief Executive said:
"We all thrilled and immensely proud that XSMG World, a small niche British design project that designed and created the XSR Superboat as a super-luxury icon, has been recognised to have achieved exactly that. Being nominated was already seen as a triumph for our design team, to win the award against some of the world's most extraordinary and highest profile design projects and some of the world's largest brands is overwhelming.
It takes a huge amount of creativity to create a truly 'unique' concept, our XSR Superboat unquestionably has unique DNA, but it takes huge amounts of courage and commitment for a small business to take a concept and turn it into a reality. We have all put so much passion and hard work in making this vision a reality, so it is absolutely fantastic to receive this recognition against such esteemed opponents." |
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